Corporate Apparel Builds Team Strength

13 Feb

The power of teamwork is evident in the success of companies and organizations. Working together towards a common increases the likelihood that a project or goal will be achieved. While there are many elements that contribute to the strength of a team, branded apparel can go a long way towards building and reinforcing a team. From logo shirts to custom caps, when a group of individuals are wearing a representation of their affiliation, they will be inclined to think of themselves as a team. Whether the goal is based in sales and customer satisfaction, or fundraising as awareness, a group may find they work more effectively and enjoy more success.

Puff Out Their Chest – Wearing a branded shirt with pride is something that we are trained to do from a young age. Starting with a school uniform or athletic team shirt, a logo on a chest pocket or emblazoned across a t-shirt identified the wearer as a student or team member. The same sense of pride exists in our adult world. In addition to the continued representation of athletic, staff members can identify with their business or even philanthropic affiliations. Heading to work with a custom embroidered polo or oxford shirt that displays a company logo allows each employee to identify with his or her fellow coworker. Custom apparel can be used to enhance a trade show team who are showing at a conference, giving them confidence in the brand they are representing.

Put a Cap On It – Custom apparel can be front and center for staff that deal with the public. A logo branded cap such as a baseball hat is an easy way to create a team feel. Giving staff the flexibility to wear their own clothes while reinforcing the team mentality. The effect of a logo cap will influence customers and the public to treat the employee different as well; the more professional, unified look will lend an air of confidence to the staff. The cap will give a uniform feel without the need for an organization or company to invest in uniforms or more expensive corporate apparel.

Recruit a Large Following – Make a team stronger by expanding. Branded apparel can influence recruitment for philanthropic organizations. Attendees at walks, runs, fundraisers and awareness events will see an ocean of group members working together for a good cause. The attraction of this team effort can entice people to join in, perhaps even purchasing merchandise for their own personal use. Each participant and volunteer will feel the strength in numbers as they join up with fellow organization members wearing their cause’s representative colors.

Corporate apparel can go a long way towards strengthening the efforts of a team. Although not the only answer to influencing teamwork, branded shirts, caps and other apparel will create a uniform look and atmosphere for staff, customers and the public.

Article Source:   Michael Lerner  


2 Responses to “Corporate Apparel Builds Team Strength”


  1. The Advantages of Giving Promotional Products As Gifts « rhondabain46's blog - February 14, 2013

    […] The pulling power of promotional items […]

  2. Love Your Business With Valentine’s Day Promotional Gifts « paigebabe37's blog - February 14, 2013

    […] for a specific holiday, you can still take advantage and promote your products and services through holiday promotional gifts and holiday campaigns. Like most holidays, Valentines is a peak time when people are ready and willing to pull out their […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: