The Benefits of Printed Marketing Materials

8 Feb

The benefits of printed marketing materials seem to be endless. They not only allow you to effectively communicate your message, but they also allow you become a credible resource within the industry. Having these benefits not only allows you to be a key player within your industry, but also allows you to gain useful knowledge when it comes to understanding what your prospects would be most interested in knowing more about.

Below are a few of the top benefits of printed materials. These benefits not only apply to the small business owner, but the large corporations as well.
Distribution – All printed materials allow your prospects and existing customers to easily distribute their materials to everyone. You can hand them out in public places, leave behind if you can’t be there – or even mail directly in the mail. In fact, many times printers offer a direct mailing service. This convenient service allows the customers to have cards designed, printed and mailed all from their facilities.
Affordability – Printed materials perhaps of the most affordable options when it comes to marketing materials. They not only offer the versatility of being customizable, but they also offer the multitude of options which affect cost; such as paper weight, colors, die-cutting options, discounts on bulk order, etc.

Personalization – You can design these in just about any way you wish. The design can speak to a multitude of demographics. Being able to do this targeted marketing not only catches your prospects attention, but also makes them feel like their an important person to you brand. They can more easily relate to you and what you’re saying.

Measurable – You can easily measure the value of your printer materials campaign. Simply add a reference code. This reference code can be tired into a discount promotion. In order to receive the discount, the person must mention the code when they visit your business. This is an excellent way to track the success as well as figure out what works best for all marketing efforts.

Printed materials are on the oldest forms of marketing. They not only allow you to enhance your current marketing campaigns, but they make your business actually tangible – something all businesses can benefit from.

Article Source:  Melanie C Turner


One Response to “The Benefits of Printed Marketing Materials”


  1. The Importance of Consistency Between Printed Marketing Materials and Online Marketing « normakel77's blog - February 8, 2013

    […] introduction of exciting products and services, and other significant changes that call for new printed marketing literature, the amendments must reflect on the website also. Almost all the time, clients would immediately […]

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